Founder Brand Power
Your unfair advantage in saturated markets.
Teach, don’t pitch.
Turn the founder’s voice into a compounding growth engine - across social, search, and your own site.
What This Session Covers
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Why founder presence converts: the trust and velocity lifts that a visible, consistent founder creates across the funnel.
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The Founder Video Funnel: TOF teaching clips → MOF on-site learning hub (chapters + transcript + resources) → BOF clear action (workshop, briefing, demo).
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From files to assets: ownership on your domain, persistent CTAs, chapter analytics, and light gating that actually helps qualification.
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Operate like a media brand: weekly signal, reusable templates, and a page blueprint that turns every appearance (podcast, panel, keynote) into pipeline.
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Metrics that matter: clip→page CTR, returning visitors, resource CTR, time on page/chapters, workshops/briefings booked.
Who It’s For
Founders, CMOs, and content/demand leaders who want to turn the founder’s voice into measurable pipeline - not just “awareness.”
