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Founder Brand Power

Your unfair advantage in saturated markets.

Teach, don’t pitch.

Turn the founder’s voice into a compounding growth engine - across social, search, and your own site.

What This Session Covers

  • Why founder presence converts: the trust and velocity lifts that a visible, consistent founder creates across the funnel.

  • The Founder Video Funnel: TOF teaching clips → MOF on-site learning hub (chapters + transcript + resources) → BOF clear action (workshop, briefing, demo).

  • From files to assets: ownership on your domain, persistent CTAs, chapter analytics, and light gating that actually helps qualification.

  • Operate like a media brand: weekly signal, reusable templates, and a page blueprint that turns every appearance (podcast, panel, keynote) into pipeline.

  • Metrics that matter: clip→page CTR, returning visitors, resource CTR, time on page/chapters, workshops/briefings booked.

Who It’s For

Founders, CMOs, and content/demand leaders who want to turn the founder’s voice into measurable pipeline - not just “awareness.”

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